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The Clothing Manufacturers Association of India (CMAI), representing the interests of close to 4,000 members and servicing over 20,000 retailers, has written to the Minister of Textiles Smriti Zubin Irani, and the Minister of Commerce and Industry Piyush Goyal, and has submitted a representation to the Government to consider levying a temporary additional COVID Duty on all imports of apparel and readymade garments, including on those garments imported from countries with whom India has a Free Trade Agreement, especially Bangladesh.
CMAI has for long been drawing the Government’s attention to the dangers posed by the duty-free imports of garments from Bangladesh, and with it the back-door entry of Chinese fabrics into India – and its consequent impact on the MSME dominated domestic garment industry.
The significant rate of growth of these imports are well documented, and needs no repetition, except to state that the surge continues unabated, as the following table would highlight:
The Government has in several of CMAI’s discussions and interactions pointed out to the various treaties signed with Bangladesh and other SAFTA countries, and that it would be difficult, if not impossible, to dilute the agreements.
However, CMAI has urged the Government to consider the dramatically changed circumstances prevailing today, in the aftermath of the COVID 19 disaster.
The Indian textile industry has been hit hard by COVID-19 that has impacted exports as well as sales of apparel products in the domestic market. Based on a recent study done by CMAI, it is estimated that will be more than 40 percent drop in domestic demand of apparel due to the lockdown and the reduced demand as a result of COVID-19. It is also estimated that more than 20 percent of the domestic units may face closure, being unable to survive the current crisis. The reduction in demand and revenue levels will lead to downsizing of operations, closure of units and job losses in Indian textile and apparel industry to the tune of 1 crore across the entire textile value chain.
In this crisis situation, it is important to think of innovative ideas and policies to support the industry to survive in the immediate term.
With this in view, CMAI has urged the Textiles Ministry to levy such an import duty on imports of garments and fabrics from all countries, including those with whom India has FTAs or Zero Duty Agreements.
Such an additional duty will result in a level playing field for the domestic manufacturers, and help them compete with the Bangladesh garment industry, which has currently at least 15 percent cheaper production cost.
This will have great positive impact on the Domestic Industry and will result in the quick recovery of hundreds of MSMEs who are today on the verge of collapse, and the possible savings of hundreds of thousands of jobs. Additionally this will enable the Government to collect approximately US$ 100-150 million for its fight against COVID-19 (depending on the quantum of duty imposed).
Being fully cognisant of the Government’s constraints, CMAI has suggested that such a measure may be undertaken only for a limited period of time of 12 months, after which they can go back to their current agreements in force.
H&M and Klarna announced that they have entered into a global partnership. Together, H&M and Klarna will further integrate H&M’s digital and physical stores to give customers a seamless, personalised and engaging shopping experience no matter where, when and how they shop.Klarna's single technological platform will enable an outstanding end-to-end customer journey across all HandM channels
Various brands and retailers have also made sure that there are plenty of choices available for the consumer across various categories, which was not the case traditionally. Most brands have extended the product offerings to capture a higher share of wallet making it easier for the consumer to find the product suitable for a specific occasion..
The men’s occasion wear market is witnessing a great progression. The way men approach fashion and personal style is evolving from what it used to be. Today, men are far more aware of their choices. Previously, they lacked options and had no choice but to opt for simplicity when it came to occasion wear. This trend has changed drastically and come festive and wedding seasons, the men’s formal wear market will be brimming with exhaustive fashion and accessories collections.The Indian men's wear market is approximately Rs. 1,51,551 crore today
In the winter wear range, customers can pick and choose from a wide range of overdyed cotton sweaters, hooded over dyed sweatshirts, denim jackets, biker jackets, sweatshirts in different wash techniques, over-dyed and garment washed cotton jackets, cardigans and pullovers. Front open sweatshirts with zipper are doing phenomenally well for Lee Cooper.
1-India Family Mart started in 2013. The major motive behind this brand is to cater to a lower income group and be present in B, C and D towns. Currently, we have 66 stores and they are majorly in C and D towns. It’s not that we don’t want to come up with A and B towns, but C and D towns are our primary focus areas, coming up to B in later stages. Initially we were more present in eastern Uttar Pradesh – we are there 12 districts of Bihar and 8 districts of Jharkhand, we have a store in Chhattisgarh and we’re coming up in 2 more there. We have a store in Uttarakhand and we are planning to expand to the North East as well. The initial idea is to cover prominent districts of Uttar Pradesh, Bihar, Jharkhand, Assam and Chhattisgarh.
He adds: “We go to clusters of Varanasi – India’s handloom fabric hub – and sit with weavers and mesh different blends of fabric to create something new, something sustainable. For linings and trims we work towards developing our own branded buttons and linings which are more on the lines of top-end international designers.”
“Multitude transformer suits is the statement Blackberrys is making this Fall. These are multi-occasion suits with detachable lapels as their main selling point. The focal idea of the suits is to enable men to make a swift transition from the business look to the party look. The detachable satin lapels ensure the one outfit meets both requirements,” says Suvarna Kale, Head of Design, Blackberrys.
For the new store launch, Manjula Tiwari, CEO at Future Style Lab, the parent company of Ancestry, said, “Ancestry provides an unparalleled, modern-day experience of old-style Indian artistries, and we’re sure that the brand’s offering will find much love and appreciation with our consumers in Noida. We’re truly excited about launching this store, and are thankful to Mall of India for providing us with an impeccable space and opportunity, right in the heart of Noida.”
Ajay Pradhan, Marketing Manager, The Woolmark Company, India said, “The Woolmark Company is looking at innovative ways to showcase the versatility of the Merino wool fibre and this collaboration with Neeman’s allows us to do exactly that. Merino wool is the world’s most revolutionary natural fibre, that’s trans-seasonal, breathable and has a variety of eco-credentials, making it the perfect addition to your wardrobe be it in the form of luxury apparel or innovative. We cannot wait for consumers try them and experience the natural benefits and versatility of Merino wool.”
Taking inspiration from a game that he loves and translating his passion to design, Virat’s first sneaker collab features aesthetic influences from cricket. Paying homage to the all-white ensemble of Test cricket, Virat has created a classic white colorway of this shoe. The gold stitching on the premium leather upper is inspired by the stitches on a cricket ball. A translucent iced rubber sole looks futuristic, while the leather upper gives a retro appeal. The logo has been uniquely executed at the heel on the left and right sides to form one8 when joined. Staying true to its heritage, PUMA has brought Virat’s designs to life in a shoe that is not just fashionable but also gives you extra comfort while on the go.
“Other than the weddings and festive season, people shop for occasions like birthdays, anniversaries, housed warming parties, new year eve, holidays, every year students who are (20-25 year old) shop for their graduation day. People also shop for gifting purposes as it is one of the easiest items to pick up and can be exchanged,” says Shachi Singhania, Brand Manager, Turtle.
“The Indian consumer is growing conscious of premium and super premium apparel products and is more willing to pay for the same. Upwardly mobile and wealthy Indians for whom money is often secondary to looking their best are eager to dress in a signature style. We provide such customers with signature styles,” says Suri.